Released on: September 15, 2008, 2:01 pm

Press Release Author: Direct Agents, Inc.

Industry: Advertising

Press Release Summary: Direct Agents announces today the addition of Executive
Directors Josh and Dinesh Boaz to the program of Ad:Tech London 2008, one of the
premier online advertising conferences around the globe. The two will share their
expertise with Ad:Tech attendees, presenting “A Multi-Network Approach to Affiliate
Marketing” on September 25th, the second and final day of the conference.

Press Release Body: Direct Agents announces today the addition of Executive
Directors Josh and Dinesh Boaz to the program of Ad:Tech London 2008, one of the
premier online advertising conferences around the globe. The two will share their
expertise with Ad:Tech attendees, presenting “A Multi-Network Approach to Affiliate
Marketing” on September 25th, the second and final day of the conference.
With their combined 10 years of experience in online advertising, Josh and Dinesh
Boaz have accumulated a great deal of industry savvy. Both are noted for their
particular expertise in affiliate management and performance marketing, which are
demonstrated through their US and Global Affiliate Networks, the Direct Agents
Performance Network and the Affiliate Response Network. Through their leadership and
ingenuity at Direct Agents, Josh and Dinesh have helped several fortune 500 clients
realize their online marketing goals.
Due to the numerous affiliate networks available to online advertisers, it is
becoming ever-more important to formulate an effective strategy in evaluating and
optimizing various affiliate marketing options. As part of their presentation at
Ad:Tech, Josh and Dinesh will discuss the pros and cons of a variety of affiliate
marketing placement strategies, reviewing some of the more common alternatives.
Topics to be covered will include effective multi-network pricing strategies,
multi-network compliance, and avoidance of affiliate overlap. Case studies will
include successful affiliate marketing strategies of both UK and US advertisers, and
will highlight the best practices from both countries.
As co-founders and directors of Direct Agents, Inc., Josh and Dinesh Boaz have
worked to guide Direct Agents towards success. Under their careful direction, Direct
Agents has prospered from a start-up media buying company with a single employee to
a full-service interactive advertising agency with a growing team of 30 people. As
a result of their diligence and leadership, Direct Agents has consistently been
named one of the fastest-growing American businesses, a distinction recognized by
Entrepreneur Magazine (2006) and Inc. 5000 (2008) among countless others.


About Direct Agents: Direct Agents, an Inc. 5,000 company, is a leading full-service
interactive advertising agency specializing in performance marketing, affiliate
management, media buying, and search engine optimization. Direct Agents achieves
success for its clients through strategic media planning, execution, and evaluation
of customized campaigns. Please visit http://www.directagents.com to learn more. To
learn about our UK affiliate network, please visit
http://www.affiliateresponse.co.uk.


About Ad-Tech London: For more than ten years, Ad:Tech has provided media, marketing
and technology professionals with the tools and techniques they need to succeed in a
changing digital world. With 11 shows in 7 countries, ad:tech’s globally respected
roster of speakers, workshops and exhibitors continues to make it the preferred
resource and destination for digital marketers everywhere. To learn more about
ad:tech, please visit http://www.ad-tech.com/london.



Web Site: http://www.directagents.com

Contact Details: DirctAgents, Inc.
594 Broadway Suite 1003
New York, New York 10012
T: 2129256558
F: 2124129061

Francesca ReDavid
Sr. Marketing and Communications Manager
pr@directagents.com